Critically analyse and evaluate current developments Essay Example for Free

Critically analyse and evaluate current developments EssayIn the 1980s and 1990s the throw outvas industry saw the emergence of a overbold market, which was younger peck with considerable income but no families. The term DINKYs was given to these couples which meant Double Income No Kids Yet These couples were excellent to target as they had plenty of available income and they do not need any children to worry round, existence able to go on holiday, when they uniform and where they like, spending their quality time together and not having to worry about the price. In 1990s 15% of the passengers who journeyd with PO and Princess Cruises were from the UK and researches showed that there is still an active UK market. In 1998, the UK cruise market was expanding dramatically. Companies which had operated in the traditional holiday market were adding cruising to their portfolio and greatly increased their supply of cruise holidays for the UK market.Although cruising is loved by umteen an(prenominal) travellers, there is still a staggering 98% of the population who break not taken a cruise, sources identified by Dickinson and Vladimir (1997) cited in Cartwright and Baird (1999) revealed five main reasons why people do not cruise which consist it being similarly expensive, the exclusivity, family commitments, claustrophobia and sea sickness. Disabled consumers The disenable consumer group have become more interested in the cruising industry, many cruise liners did not chap ships which catered to disenable people.Now with the Disability Discrimination Act 1995, where all places who offer service have to make reasonable adjustments the cruise liners had no cream but to progress to disability-friendly rooms for their travelling disabled passengers. Not saying that they did not have these rooms before, but some cruise liners did not offer this service for the disabled consumer group, and it was against the law. There should be no problems for disab led people finding a cruise liner suitable for them as all cruise liners now offer fully disabled facilities within the ships to cater to the disabled consumer group. Family CruisingIn the 1990s a major development which was companies targeting families with children was put in place, by providing facilities not merely for the adults but also for the children to enjoy, now in 2005, almost every cruise line offers family cruises. If a cruise liner does not offer a family cruise they are missing out on making lots of money. Although there are still some cruises which specifically do not allow children, reason being because these cruises are for the older / retired people who do not wish for screaming, noisy, crying children and babies when they are trying to relax. Being a kid is all about having gaming.Coincidentally, so is vacation. But kids and parents rarely agree on what is fun. To parents, fancy dinners, late night shows and reading by the pool are fun. Kids have more fun play ing games, doing scavenger hunts, and going down waterslides. The good news is that all of these activities occur on a cruise, making a cruise the vacation of choice for todays families. Under the supervision of the youth staff, kids can play video games, eat pizza and play in a ball pit, while parents relax and have a fabulous five course meal. It is a parents and kids dream come true (familycruise. com online 2005)The quote preceding(prenominal) was taken from www. familycruise. com an internet site which specifically caters for family cruises. aid families to plan holidays which go out keep both parents and kids happy on their holiday. Parents love to go on cruises so they have to be able to find a ship which caters for the family, letting the children have a good time on the cruise and also for the parents to relax and not have to worry about tone after their kids and think about what they are doing and are able to do on-board. The cruise industry has continued to grow rapid ly since the introduction of family cruises.This might be due to parents now being able to have their dream holiday, a cruise, and not have to worry about their children as they can go too and have fully trained sitters to look after their kids and keep them occupied all day long. Price Cheap prices are what the lower-end consumers are looking for. A good price with an average cruise holiday, they cannot expect more than that as they are not paying a high price for a prodigality cruising holiday. Although the cruise industry is very expensive, there are still many consumers who like to go on cruises.This could be due to status, as only the wealthier people can afford to go on these high-class cruises. In 1999, it was possible to obtain a seven day cruise from the UK for i 399 per person, which then was affordable compared to the top end cruises which were around i 2000 per person. Now in 2005, cruises prices start from i 599+ per person. This is rather expensive as the average fam ily spends around that price for a holiday a year, not per person. Cheaper cruising prices should be being introduced and this would be an excellent idea as many lower-end consumers want to experience a good cruise but unfortunately do not have the funds.If cruise liners offered cheaper cruises with good experiences not only the wealthy passengers can go but so can the lower-end customers. Incentives Cruises in America often have many deals which include, prices starting from $399, book before Jan and receive an extra nights stay, children under 16 cruise for free and many more. This is a good way to make more sales and allow people to pick their company to another one. As there are many incentives available which is what the consumers are looking for as they are paying a high price for their cruising holidays.Receive our special Early-Booking discount and free hotel stay. (cruise. gr online 2005) The quote above is very popular within the cruise industry, this is the type of incent ive the consumer wants to see to help motivate them to purchasing the holiday. Consumers today are very greedy and like value for money, if they are buying on the internet they will always look for sites which offer them incentives towards their holidays, or when buying in travel agent they will try to get some freebies towards their holidays.